Digital marketing closely parallels librarianship. Just as librarians focus on making quality information findable to database and catalog search engines, digital marketing specialists focus on creating quality information that will be findable in Google's search algorithm. Libraries can learn a lot from this industry's focus on reaching people wherever they search at all stages of their search journey.
This workbook is heavily based on the work of several marketing agencies. It approaches content marketing principles from a librarian perspective. I hope you will find it useful for generating new content ideas that will showcase your library's collections and expertise.